modern professions

Social media is an important aspect of any company’s marketing strategy. These platforms can give a business an easy way to not only expand their audience but also to gain a vast knowledge of the demographic that has an interest in their services. Having a specialist who can organize and understand this information can be a major part of deciding the future of a business’ marketing strategies. In this article, we discuss what a social media analyst does while explaining the job’s outlook, salary, skills and environment.

 social media analyst can be responsible for the following tasks:

• Analyze user engagement: A social media analyst can research the way customers interact with a company’s various social media platforms. This is so they can help companies predict future social media trends.
• Report web analytics: Social media analysts can create articles detailing the metrics of user interaction. They use this so they can report these statistics to others in the company.
• Build strategies: Social media analysts can take advantage of the data they collect and their knowledge of social media trends to create new marketing strategies. They then have meetings with the social media coordinator to recommend and implement these strategies.
• Research platforms: Social media analysts can work to research emerging social media fads. This is so they can continue to expand upon their knowledge of social media as new platforms come out.
• Update policies: A social media analyst can use their knowledge of social media platforms to create an effective social media policy. This is a document that outlines how an organization and its employee should conduct themselves online.

Social media analysts take advantage of various online tools to track the related metrics of a company’s multiple social media platforms. With this form of technology, social media analysts can work from home as long as they have access to the internet. Some companies may desire meetings to discuss statistics and overall metrics, but depending on company preferences, you can accomplish these meetings in person or over online video conferencing platforms. They can also work in an office environment, where they’re close to the company’s social media team.

You may find a job in a variety of industries because many companies now use social media for marketing and require analysts to gather insights from each platform. Social media analysts may also work for big data companies, government agencies and news outlets. Celebrity influencers may hire an analyst to help improve their social media strategy and engage with their audience more. This is typically a full-time position.